How do users conduct searches on mobile devices?

In another landmark study published by Mediative, we have released our long-awaited paper on how users use mobile search. This in-depth eye-tracking and research study is important for any brand or direct response advertiser to maximize their digital marketing efforts. You can download your free copy at Mediative.com. CLICK HERE You can download the above […]

Yellow Pages Acquires Juice Mobile

During my 10-years with Yellow Pages Canada, I have had the opportunity to be involved with many acquisitions, ranging from SuperPages, AutoTrader, RedFlagdeals to name just a few. Having identified this opportunity and being part of the core team leading this acquisition, I am very excited to see that we have completed the transaction to […]

What a waste! Failure to execute on mobile results in this.

This is 2012. This is Canada. This is the age of mobile. Yet marketing teams continue to waste time, money and effort on deploying useless mobile engagement. The result of poor execution for the company; time, cost and failure to collect valuable user information. The result for the user; frustration. What is mostĀ astoundingĀ to me is […]

[SCREENSHOTS] Evolution of YellowPages.ca Mobile (2009-2011)

Did you know that 30% of YellowPages.ca traffic comes from mobile? Source: YPG.com. This news actually was announced during YPGs 1st quarter results and today, Greg Sterling did a post on his blog regarding this as well, see “YPG: 30% of Our Searches Come from Mobile“. This number is pretty impressive when you consider that […]

[Screenshots] Yahoo Mobile Integrates YellowAPI Data for Canada

The last couple of months have been extremely busy on the business development front at Yellow Pages Group, hence my lack of posting. However, one integration that we have completed and launched is with Yahoo Mobile where we integrated YellowPages.ca data through our YellowAPI platform. This is a great win for Yahoo users and a […]

One Helluva Week for YellowPages.ca Mobile

Well the last 7-days have been nothing short of a great week for YellowPages.ca mobile. Some recaps: – 1.8M downloads of its mobile applications – 20% of business looks-up are coming from Mobile by the end of 2010 – launch of the Windows Mobile 7 Application, first local search application for Windows Mobile 7 (read […]