Yellow Pages Group is Canada’s Largest Canadian Internet Company! Is It True? Yes, Here’s Why [Part 1]

Full disclosure; I am the head of business development for Yellow Pages Group in Canada, check out my LinkedIn profile. What I will share with you below is public information that I felt was time to compile into one post. With the recent announcement of the SMB Targeted Campaign by YPG and with prominant bloggers […]

I Made the Top 40 Canadian Internet Marketers in 2009 From Click! Weekly

I have been included in the list of top 40 Canadian Internet Marketers as published by Click! Weekly. It is a very nice honor to be included on a list with some incredible people in the Canadian Internet Landscape, many of whom I respect and admire myself as being leaders I look up to such […]

Internet Ad Spending Continues to Thrive

What is sure to be another outstanding year for interactive media sales is confirmed by the latest data released by TNS Media Intelligence who are reporting that spending on Internet display ads grew by 13% to $8.3 billion in 2005. Spending on traditional media, including local newspapers, network TV and consumer magazines, continues to lead, […]

Can The Internet Drive More Business To Local Dealers Than Friends and Family?

Well, according to the latest Polk Center for Automotive Studies (January 31, 2006), this is exactly the case when it comes to first-time car buyers aged 18-30. Not only is the Internet outperfoming friends and family, and it has virtually rendered traditional media (tv, newspapers and radio) obsolete. As a consultant to many local businesses, this […]

Word of Mouth Marketing in Five Easy Steps

Here is a great article written by Andy Sernovitz, the CEO of the Word of Mouth Marketing Association (www.womma.org), a non-profit organization that represents 240 companies. The last direct post I made regarding Word of Mouth advertising was related to Google Local Advertising. You can read that post here. What I like about Andy’s article […]